Socio-Eonomic Status of Online Shoppers and its Associated Factors in Bangladesh

Abstract

Background Now a day online shopping became easy and most suitable mode for shoppers The internet has changed the way of consumers store and has rapidly developed into a global perspective Online shopping has started in Bangladesh but consumers are not much familiar with the term yet to go online shopping frequently We havenot enough data regarding the socio-economic status and behavior of online shoppers of Bangladesh Aim of the study This study wasconducted to evaluatethe socio-economic status and behaviorof online shoppers inBangladesh