The Impact of COVID-19 on Event Management Industry in India

Abstract

Event management is a dynamic territory combining conventional project management concepts with technological innovation It requires constant up-gradation and uniqueness to organize successful events Industries and brands usually go for events to provide interactive experiences to the customers and to gain popularity Whereas the big-budget and big-scale events are organized to form an image of brand product organizations and reputation too If we compare the Event Management Industry earlier one or two decades ago now then the Event Management Industry has evolved on a big scale As per one report generally corporate sector spends around 20 of its revenues on meetings seminars and other events