A Study on Role of Social Media in Agriculture Marketing and its Scope

Abstract

Social media is the new upcoming area in agricultural marketing that has blogs microblogs pages groups etc This study adopted a descriptive research and the primary data collection tools were structured questionnaire and in depth interviews from farmers who uses social media From the analysis it is found that social media is very useful tool in agricultural marketing It saves time and cost of the farmers for getting information Facebook is the most likely social media for pages and profiles YouTube videos are most popular for information getting with applications WhatsApp is is the handy use of social media and mostly preferred for related groups Many officials are having their official pages blogs and groups on social media and it helps in getting information and solving the problems Challenges were adoption of social media as tool of marketing People are less trusted on e-buying e-selling of agricultural commodity on social media