Marketing Managersa Degrees of Awareness about the Significance of the Customer Experience Management (CEM) in the Jordanian Banking, Insurance and Financial Services Sectors

Abstract

The current study aimed at investigating the marketing managers degrees of awareness about the significance of customer experience management CEM in the Jordanian banking insurance and financial services sectors The researchers designed a questionnaire and then they distributed the questionnaire forms to the selected sample The overall response rate is 77 419 to include forty eight 48 marketing managers thirteen 13 of them were working in Jordanian banks nineteen 19 of them were working in Jordanian insurance companies and thirty 30 of them were working in companies that provide customers with financial services After analyzing the collected data statistically the researchers concluded that marketing managers displayed high degrees of awareness in the significance of customer experience management CEM in the Jordanian banking insurance and financial services sectors