Vol. 18 No. E1 (2018)

Published January 15, 2018

GJMBR-E Marketing: Volume 18 Issue E1

GJMBR-E Marketing: Volume 18 Issue E1

GJMBR-E Marketing: Volume 18 Issue E1

Articles

Zakaria Arifin

35-44

An Assessment of Branding Factors and their Relationship with Branding Benefits: Evidence from NRBC Bank of Bangladesh

Article PDF

Md. Tanjim Hossain, Md. Nazmul Islam, Md. Saber -E- Montaha

15-18

Branding of Bangladeshi Apparel Products in International Market: A Survey

Article PDF

H.M.U.S.R.Samarasinghe

25-34

Moderating Role of Consumers Gender on Effectiveness of Celebrity Endorsement Towards Consumers Purchasing Intention

Article PDF

Kelly Saporta-Sorozon

1-13

God is in the Details: The Effect of Directional Verbs in Process Explanations on Text Coherence

Article PDF

Sari Pratiwi

19-24

Implementing Personal Selling Business to Business on New Product Development of PT. Duta Karya Mandiri (PT. DKM)

Article PDF