Vol. 18 No. E5 (2018)

Published March 15, 2018

GJMBR-E Marketing: Volume 18 Issue E5

GJMBR-E Marketing: Volume 18 Issue E5

GJMBR-E Marketing: Volume 18 Issue E5

Articles

Foued Sabbagh

35-46

Marketing and Campaign Management via Social Networks and the Effects of Electronic Advertising

Article PDF

Sulieman Ibraheem Shelash Al-Hawary, Faraj Mazyed Faraj Aldaihani, Nor Azman Bin Ali

1-10

Impact of Electronic Customer Relationship Management on Customers Satisfaction of the Five Stars Hotels in Kuwait

Article PDF

Nisha Anupama Jayasuriya

25-33

The Role of Social Media Marketing on Brand Equity - A Literature Review

Article PDF

Marzia Dulal

47-54

A Study on Consumer Buying Behavior towards Foreign and Domestic Branded Apparels

Article PDF

Sujatha Nethananthan

11-23

Exploring the Factors influencing Adoption of Internet Banking in Jaffna District

Article PDF