Vol. 19 No. E7 (2019)

Published May 15, 2019

GJMBR-E Marketing: Volume 19 Issue E7

GJMBR-E Marketing: Volume 19 Issue E7

GJMBR-E Marketing: Volume 19 Issue E7

Articles

Okwara C.C., Emmanuel Nlemchukwu C., Onyeme Linus. N.

49-59

Challenges of Distribution Services through Electronic Channels (A Study of MTN Owerri, Imo State, Nigeria)

Article PDF

Perera. K.N. S, Packeer.T. A, Shilpa.Y, Rupasinghe. U.M, Kahandawaarachchi. C

9-24

Impact of Self Service Technology on Customer Behavioral Intention: Case of Intercity Railway Service in Sri Lanka

Article PDF

Made Aristiawan S. A., Dwi Putra Buana S., Handry Sudiartha A.

41-48

Effect of Experiential Marketing on Word of Mouth with Satisfaction as Intervening Variable (Study at Go-Jek Customer in Mataram)

Article PDF

Zelly Alfany, Akhmad Saufi, Lalu Edy Herman Mulyono

1-8

The Impact of Social Influence, Self-Efficacy, Perceived Enjoyment, and Individual Mobility on Attitude toward use and Intention to use Mobile Payment of Ovo

Article PDF

Okwara C.C., Iwuoha B.C., Onyeme Linus. N.

25-40

Pricing Strategies for Each Stage of Product Life Cycle (A Study of Nigeria Bottling Company, Owerri Imo State).

Article PDF