Vol. 23 No. E1 (2023)

Published January 15, 2023

GJMBR-E Marketing: Volume 23 Issue E1

GJMBR-E Marketing: Volume 23 Issue E1

GJMBR-E Marketing: Volume 23 Issue E1

Articles

Mohammad Alauddin

1-19

Understanding the Age Differences in Adopting WFTs: An Extension of the UTAUT2 Model

Article PDF

Md. Dipu, Md. Moslah Uddin

33-35

Traditional Marketing and Digital Marketing in Bangladesh Context

Article PDF

Mohammad Alauddin

43-64

Customer Loyalty in the Fitness Club Industry: The Role of Club Communication, Customer Expectation, and Perceived Service Quality

Article PDF

Janaína Gularte Cardoso, Kleiton Luiz Nascimento Reis, Martin de La Martiniere Petroll, Rudimar Antunes da Rocha

21-32

Methodological Nature and Epistemological Bases of Qualitative Studies in Marketing

Article PDF

Manya Sinha

37-42

Brand Positioning and the Consumer Mind Case Study: Maggi Noodles

Article PDF

Shashank Katare

65-73

A Data-Driven Approach and Framework to Social Media Strategy and Performance Measurement for Brands

Article PDF