Vol. 16 No. E1 (2016)

Published January 15, 2016

GJMBR-E Marketing: Volume 16 Issue E1

GJMBR-E Marketing: Volume 16 Issue E1

GJMBR-E Marketing: Volume 16 Issue E1

Articles

Thomas J. Maronick

11-18

The Role of Board Certification as a Cue to Competence of Eye Care Providers: An Empirical Analysis

Article PDF

Margaret Solo-Anaeto, Koladeajilore

33-43

Smartphone Brand Personality as a Predictor of Brand Value among Undergraduates of Babcock University

Article PDF

Dr. Ravi Kiran, Dr. Ravi Kiran

1-9

An Insight into Product Attributes and Store Attributes for Consumer Purchasing from Emerging Retail Formats

Article PDF

Jacob Odei Addo

19-31

Moderating Factors of Celebrity Endorsement on Diffusion

Article PDF