Vol. 19 No. E4 (2019): GJMBR-E Marketing: Volume 19 Issue E4

Vol. 19 No. E4 (2019)

Published March 15, 2019
GJMBR-E Marketing: Volume 19 Issue E4
GJMBR-E Marketing: Volume 19 Issue E4
GJMBR-E Marketing: Volume 19 Issue E4

Articles

U.P.R.P Udadeniya, M.M.H.H Yalegama, A.K.K.D Wickramasinghe, M. Y. S. S. Mannapperuma, Mrs. K.K.N.A Jayasuriya
11-15
Online Behavioral Advertising Avoidance in Online Retailing in Sri Lanka
Article PDF
Perera. K, Wijesekera. B, Priyadarshani. L, Kodippili. N, Jayasuriya. N. A
25-28
The Study on Brand Equity
Article PDF
Sandunima K.K.C, Bandara H.B.J, Viduranga N.R.D, Kodagoda H.K., Jayasooriya. K.K.N.A
45-50
The Impact of Social Media Marketing on Customer Purchase Intention among the Fashion-Wear Customers in Sri Lanka
Article PDF
Lucio Munoz
1-9
The Flipping of Traditional Economic Thinking: Contrasting the Working of Dwarf Green Market Thinking with That of Green Market Thinking to Highlight Main Differences and Implications
Article PDF
Jacob Olubukola Oladipo
17-24
Effect of Personal Selling on Consumer Impulse Buying Behaviors: Evidence from Selected Quoted Foods and Beverages Firms in Nigeria
Article PDF
Ohud Almutairi, Abdullah Almuttiri
29-44
Developing Virtual Online Customers for Testing Virtual Online Sales Assistants
Article PDF
Randinithi Bandaranayake, P.S.C. Kularathne, H.C. Pathirage, D.P.S.H. Perera, Dr. Kingsley Bernard
51-57
An Examination of the Celebrity Endorsement towards Consumer Purchase Intention, of Young Females in Sri Lanka (From a Case Study of Fairness Creams): A Pilot Study and Overview of the Findings
Article PDF